apparently he was much more nice and normal back when he was alive but as it happens so often, there is barely anything left of his former personality as a human. well who cares about that anyway! im sure he was totally lame and not as cute and rich and influential as he is now! with his amazing intellect he realized very quickly that he had no chance of surviving since lets face it, hes tiny and weak and looks like a damn lalaloopsy. so sice murder and physical violence wasnt really his thing he resorted to the next best thing: capitalism(^^)/!!! he was making a decent living as a young entrepreneur in hell but business really started booming when he came up with his greatest creation yet! yes of course its none other than the adorable zombie rabbit... bnuuy! truly astonishing and genius. Everyone loves the little critter. its on shirts, keychains, billboards, meat grinders, pretty much anything you can think of. (comparable to the human phenomenon of "hello kitty"?)

who could have known that selling a bunch of cute stuff could get you so much money in hell of all places, perhabs it distracts people from the horros they have to face on a daily basis? or maybe its just good marketing. after that panko started branching out into other fields wich worked well because.. could you really say no to such a charming little guy? of course not. hes had his scandals over the years sure but nothing a dedicated PR team couldnt fix. also you can get away with pretty much anything when your main customer demographic are literal demons. but even so some of his business endeavors stay... more private than others.
he lives together with his assistant pipi who is a sentient sock puppet girl he created and she the only one he sorta(?) tolerates. shes been an unpayed intern for about 94 years now.